Our skin is the largest organ in our body and it is extremely porous, meaning that it absorbs the chemicals that we place onto it, including those in our clothes. That's why wearing 100% natural fibres is essential for reducing your exposure to toxins and microplastics. As well its health benefits, wool is a fantastic fibre for making sweaters more durable and more sustainable - good for you and good for the planet!
ECO-FRIENDLY AND SUSTAINABLE
Wool is a renewable resource, grown year-round by sheep nourished by sunshine, water, and grass. Every fleece is regrown annually, making wool one of the most sustainable fibres available. When your sweater reaches the end of its life, the natural wool fibres biodegrade, returning valuable nutrients to the earth — unlike synthetic clothes, which can persist in landfills for more than 200 years. By wearing wool, you’re supporting a circular, low-impact model that helps fight pollution and waste.
COMFORT AND WARMTH
Wool is a proactive, breathable fibre that adapts to your body temperature. Whether it's freezing cold or unexpectedly warm, wool’s insulating properties and moisture-wicking abilities keep you comfortable year-round. Premium wools—like Merino—are soft against the skin, and wool’s hypoallergenic nature means it's gentle for those with sensitivities. No more scratchy sweaters—only cozy comfort with every wear.
DURABILITY AND LONGEVITY
Wool fibres are naturally strong and resilient, resisting pilling, stains, and odours. When cared for properly, your wool sweater will last a lifetime and often get handed down, reused, and even recycled into new garments. Research shows wool garments require less frequent washing, saving water and energy while remaining fresh and clean.
HEALTH AND WELL BEING
Wool regulates temperature and facilitates healthy airflow around the body, reducing overheating and maintaining dryness. Its ability to absorb and release moisture while blocking bacteria and odours makes wool the ideal choice for healthy living. For those with allergies or skin sensitivities, 100% natural wool is significantly less likely to cause irritation.
STYLE THAT LASTS
Wool sweaters feature timeless textures, earthy hues, and natural authenticity that transcend fashion trends. As the world’s most recycled apparel fibre, wool brings lasting style and versatility to your wardrobe, suitable for everything from luxurious winter wear to breezy summer layering.
By choosing our 100% natural wool sweaters, you’re embracing comfort, sustainability, and enduring quality. Experience the difference nature makes—wear wool, not waste.
